We took a little road trip up to the Bethel/Newry area last week. Just outside of Bethel heading toward Newry, we drove by a ski shop that caused us to do a double-take. Actually the shop was closed for the season, but the owner was there and was in the process of taking down the sign out front because they were in fact, closing permanently. I wanted a photo, but with the front sign gone, he pointed to the retired ambulance/equipment van sitting next to the building as the next best thing. I asked him if the name of the shop had any significance.
"No, nothing in particular. Just that I knew it would cause people to pay more attention to us," he replied.